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Enjoying It: Candy Crush and Capitalism, by Alfie Bown
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Using a range of ‘case studies’ from Critical Theory to Candy Crush, ‘Gangnam Style’ to Game of Thrones and Football Manager to Hieronymus Bosch, this book argues that we need to rethink our enjoyment. Inspired by psychoanalysis, the book offers a new way of thinking about how we talk about what we enjoy and how we enjoy what we talk about.
- Sales Rank: #668027 in eBooks
- Published on: 2015-12-11
- Released on: 2015-12-11
- Format: Kindle eBook
About the Author
Alfie Bown is editor of Everyday Analysis, a blog and book series with Zer0 Books available at everydayanalysis.com. He teaches English Literature at The University of Manchester, and writes on critical theory and comedy. He has written for several nonacademic publications as well, including The Guardian.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Short, Sharp, and Thought-Provoking
By Chauncey
This short book wastes no time in cutting to the chase: contemplating why we enjoy what we enjoy helps us recognize and better understand environmental and market forces that influence our dispositions to certain types of entertainment. The author does not suggest that readers should adopt more "high-brow" forms of enjoyment (e.g. reading complex critical theory) and forsake certain other types of mindless enjoyment (e.g. playing Candy Crush). Rather, Dr. Bown places all enjoyment on a level playing field to be analyzed as more or less equal enjoyments. This approach encourages introspection from the reader into what our enjoyments are without the red herrings of analyzing how worthless some of our enjoyments are. Although Dr. Bown does provide several helpful case studies, he provides them as cairns along the path to understand the point he's getting at.
For example, we all know that playing games on our phones is usually an unproductive waste of time. But had this book made that its central focus, we'd likely miss the larger themes of enjoyment in general. All enjoyment. We'd agree that Instagram is a waste of time, vow to spend less time on our phones, and then let the new goal slowly deteriorate and disappear within a week of finishing the book. However, by not ranking or disparaging certain enjoyments, this book helps the reader recognize that even the book we're reading provides a certain enjoyment that needs to be analyzed. Why did we buy this book? What environmental and market forces drove us to purchase this book, and what is it about us that enjoys reading it?
This is an excellent essay that deserves to be read. There were a couple typos on the first few pages that contributed to a somewhat improvised feel of the book, but that only added to the experience of reading what seemed to be a thoroughly-thoughtful profound stream of thought on enjoyment.
I haven't read much critical theory, but this wasn't written for professors. This spoke well to my layman understanding, and it has encouraged me to read more critical theory.
5 of 6 people found the following review helpful.
I enjoy therefore I am
By Mr. Nadim Bakhshov
Both an excellent path into contemporary theory - with sharp and incisive views into Deleuze, Lacan and Zizek - and a key to understanding how, to paraphrase Ray Bradbury, the so-called "Machineries of Joy" have come to define the modern subject in this late capitalist global network.
If you were to ask me to recommend a book that gives you high theory and couples it with 'everyday analysis' - so you can see both its relevance and application to ordinary life I would thoroughly recommend this book.
So, give me an example, you say. Tell me something more.
Well, the core analysis develops one crucial insight in modern post marxian-psychoanalytic thought (inspired largely by Zizek) - namely that ideology hides itself in open sight amongst our practices of 'enjoyment'. Playing 'unproductive' mobile Apps - Angry birds, Candy Crush, etc - tells us something about how the regulation of our pleasures and 'escape trajectories' from working life actually are carefully managed and controlled by the very system that they would ostensibly be escaping from. I work, you work. We all get bored. Work is boring but necessary. So I escape it - I slip off into Facebook, get our smartphone and play some 'useless' game. Innocent, eh?
But here's a crucial insight: I'm not escaping. The space and time I spend preoccupied with these unproductive leisure activities, actually is part of the system I'm trying to escape from. Enjoyment is not enjoyment. Holidays are not holidays. Unproductive, pointless time-wasting mobile apps are not a 'relief', a welcome entry into a space outside of work. They are part of the machinery of work. They make me more productive. Because of them I can work harder and for longer hours.
Scary.
But entertainingly written. Showing great Shakespearean wit ("Brevity is the soul of wit") this lean book lets you see the man behind the curtain, controlling the great wizard of Oz.
It gives you a glimpse behind the facade, pushing you to ask: where is that space of resistance - and who are all these stupid people playing games while I'm trying to discuss critical theory? (Actually this book has some very funny things to say about those who enjoy more 'productively' - you know: the critical theorists and ilk. Reminds me of a remark by David Harvey during a talk about how 'critical talk' can whip up a revolutionary fervour - but actually lead to nothing.)
And perhaps therein lies its subtle and most profound challenge. How to claim back that space. The space we have let capitalism colonise.
1 of 1 people found the following review helpful.
Enjoyable and educational
By Whispering Stories
**I received a free copy of this book in exchange for an honest review**
‘Enjoying it’ is a small book but it gives you a lot to think about.
With only a basic knowledge of psychoanalysis and critical theory I was concerned that this may be out of my league but I found it very insightful, well-argued and in most places entertaining. I did get a little bogged down in the references to some contemporary theorists (Deleuze, Lacan and Zizek) at times but this is a book that is very much centred on everyday life.
I was soon questioning my assumed superiority because I choose to read intellectual texts and listen to Radio 4 whilst my teenagers play computer games and spend hours on snap chat.
The text argues that all forms of enjoyment just serve to prop up the capitalist system – even when we think we are being subversive. It turns out that I am not as superior as I thought I was.
Nevertheless, it was the analysis of enjoyment itself that I found most fascinating. Especially the modern phenomenon of having to be seen to be enjoying yourself at all times and to let everyone know this on social media. This really struck a chord with me.
Personal happiness is seen as of prime importance in modern society so perhaps we should re-examine what makes us happy and question why and if we are really enjoying it!
Reviewed by Sharon at Whispering Stories Book Blog
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