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The Goal, by Eliyahu M. Goldratt
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Revised third edition!
Alex Rogo is the manager of a failing manufacturing plant who receives an ultimatum from corporate headquarters: Turn the situation around in three months or the plant will be scrapped. With help from a mysterious mentor, Rogo discovers a revolutionary new way to do business—a way for people in any field of endeavor to increase productivity, profitability, and personal fulfillment.
A business book disguised as a novel, a love story about the manufacturing process, and an exhilarating adventure in human potential, The Goal is changing how America does business. First published in 1984, it became an underground bestseller; today it's used by thousands of companies and taught in hundreds of business schools. Includes the author's personal story, "My Saga."
This third edition includes case study interviews. Professional readers recreate interviews that David Whitford, Editor at Large with Fortune Small Business, conducts with the author Eli Goldratt and with business professionals from General Motors, Thomson-Shore, Security Federal Banks and others who put the principles of The Goal into action.
- Sales Rank: #928146 in Books
- Brand: Brand: HighBridge Company
- Published on: 2006-09-07
- Formats: Audiobook, Unabridged
- Original language: English
- Number of items: 11
- Dimensions: 5.82" h x 1.12" w x 5.20" l, .63 pounds
- Running time: 720 minutes
- Binding: Audio CD
Features
- Used Book in Good Condition
Review
"A survey of the reading habits of managers found that though they buy books by the likes of Tom Peters for display purposes, the one management book they have actually read from cover to cover is The Goal." -- The Economist
"Anybody who considers himself a manager should rush out, buy and devour this book immediately. If you are the only one in your place to have read it, your progress along the path to the top may suddenly accelerate...one of the most outstanding business books I have ever encountered." --Punch Magazine
"Like Mrs. Fields and her cookies, The Goal was too tasty to remain obscure. Companies began buying big batches and management schools included it in their curriculums." --Fortune Magazine
"This theory provided a persuasive solution for factories struggling with production delays and low revenues." --Harvard Business Review
About the Author
ELIYAHU M. GOLDRATT is an Israeli physicist, inventor, and philosopher whose unconventional approach to business management has made him one of the most sought-after consultants in the world today. Through his lectures and writings, as well as his work with such corporations as General Motors, Ford, Proctor & Gamble, and AT&T, Dr. Goldratt continues his crusade to teach businesses to re-examine their basic assumptions in order to compete effectively in the new global market place.
Jeff Cox is the author of 17 books on food, wine, and gardening, including From Vines to Wines and Cellaring Wine. He is a contributing editor to The Art of Eating and The Wine News and is a frequent contributor to Decanter. He has been the host of two television series, Your Organic Garden on PBS and Grow It! on HGTV. Cox lives in Kenwood, California.
From AudioFile
A novel, business lesson, and wake-up call for leaders whose companies are bogged down by complacency, sloppy thinking, and bureaucratic stupidity, this 1984 text is anchored by the comforting voice of Eric Conger and a strong cast of voice actors who handle the material with immense skill. They deftly balance between the need to jazz up the dry business content and the temptation to succumb to the story's melodrama. The heroic story line seems hindered by extraneous dialogue and subplots, but the voice performances make the production hard to fault as a listening experience. The main point is that companies are profitable when archaic habits are persistently reexamined with fresh eyes for constraints and bottlenecks. T.W. � AudioFile 2007, Portland, Maine-- Copyright � AudioFile, Portland, Maine
Most helpful customer reviews
7 of 7 people found the following review helpful.
Lean manufacturing for projects too?
By D. Evans
This is only the second business novel that I've read, and the form still feels a bit contrived and embarrassing. But I did really enjoy it, in part because I read the book while contemplating how the ideas presented - primarily around lean manufacturing - might apply to my daily work life in software development. After reading The Phoenix Project by Gene Kim, who suggested this book as a basis for his reasoning, I was keen to get a better understanding of lean manufacturing and what system dynamic insights might be underpinning Agile software development techniques and modern DevOps methodology. I wasn't disappointed.
There are issues with the book for sure. It's dated. Some characters are caricatures, especially the female characters. The story alternates between the work and the home life of the main character, a plant manager, and the stories of his troubled marriage and absentee fatherhood I found awkward and painful to follow. How he negotiates with his wife I found misogynistic and then their resolution a bit hollywood.
But I did walk away from the book with some really useful distinctions about lean manufacturing and ideas for how that applies to Agile - especially kanban-style - project management for software. And I'm applying that to our work processes already. This then lead me to read more about the Toyota Production System, the real life example of how these distinctions were applied best in the 1970's. And I found myself wanting to read more on the topic, next up for me is his book Critical Chain, written 13 years later and with a focus more on project management compared to manufacturing.
0 of 0 people found the following review helpful.
but I had to be out a week for a business trip and read 15 chapters easily on a flight
By crystalpumpkinpup
I bought this for a class I'm taking. I have considerable lean experience, but had never read this particular book. It's a very fast read. We were only allowed to read 5 chapters at a time for class, but I had to be out a week for a business trip and read 15 chapters easily on a flight. I could have finished the entire book if I was allowed to. Quick read and great insight into lean/theory of constraints, especially for a newbie.
I plan keep it at work and suggest it for co-workers.
My husband also is a machine operator and where he works they have all read this and do many things referenced in the book. He is planning to read it.
I now know why a previous boss would say "Let's find our Herbie". 17+ years in the industry and I had no clue until I read this.
2 of 2 people found the following review helpful.
This book is more than just the theory of constraints... It's real life.
By Raynard Kabiling
Eliyahu Goldratt’s, The Goal, is an amazing book for students who are majoring in Industrial Engineering or Business Management, anybody who is working in production management, or planning to work for any type of manufacturing plant. This book is more than a book about the theory of constraints. Not only does it inform the reader about various management strategies, but it also does it in its own strategic way. Bored of books that are too formal and give a bland laundry list of theories and their applications? Then The Goal is a perfect novel for learning more about production management.
The novel is told in the perspective of a struggling fictional production manager who is put into non-fictional manufacturing and personal hardships. As a minor spoiler, a couple interesting production strategies that Goldratt introduces in his story are the theory of constraints, the concept of a bottleneck, and the three terms that are essential to a balanced firm. Using events in the life of the main character, Alex Rogo, we are able to observe how these notions can relate to our domestic lives. An example of how cleverly Goldratt ties a business strategy to the character’s personal story could be observed with the idea of a bottleneck. Rogo connects the concepts of a bottleneck to his son’s Boy Scout hiking trip and how the chubbiest Boy Scout inhibited the hikers’ ability to maintain a quick walking speed. Through this, not only does it demonstrate how Rogo grasped its application, but also, it helps the reader fully understand it as an important aspect to today’s business.
Throughout the novel, Goldratt cleverly informs and teaches the reader in this way, where real world production strategies are not only applicable to Alex Rogo’s life, but in our lives as well. By using this fictional character and his attempt to correlate his personal life to his professional business, we sympathize as professionals to improve every aspect of our lives in very similar ways.
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